How Integrated Restaurant CRM Increases Customer Loyalty

To day, I will not be talking about any automated system or any other software management system. It is about how there are persons who are able to manage call to duty from customers and attending their calls within specified manageable time limits. Most of times the software of restaurant management system does comes up with internal valuables and distribution of bills and keeping track of all the orders inside central management system.

Example of central management system is IDS which is live on system and once data feed into it then you cannot change it and this means it is different from Tally where you can change streams of data in whatever situation and timings you wish to do it. If you have stronger data management software like that of IDS then for sure you want it to be connected with all the other departments of yours hotels so that you can watch and manage these systems in on live manner and there is no chance of any data manipulations hence forth.

Now we come back to the original distribution of responsibility, within spheres of restaurant. Here we are talking about in house restaurant mechanisms which is included inside lodging and staying hotels. Then for sure most of gues those who reach there probably in house hotel guests and for them a more personalized and taking care attitudes is the need of the hour. Most times customers do want a more customized as well as more and more good behavior from waiters and all restaurant staffs. Take an example. Suppose in one room at hotel one guest is staying with his better half and a small kid. For kid they need hot milk or some curry without spices or so on and then in house restaurant should be always helpful towards it as well as help them.

How CRM Can Help Restaurants To Make Fine Dining Finer


It is one of similar management of restaurant which restaurant manager as well as senior waiters of the restaurant should understand and keep an eye of it. This not only increases ranking of hotel as well as of its foods and other immediate concerns and also most of guest get the most positive comment from it. Take another example. A family consists of senior citizens as well as younger ones. They have ordered for many food items and among it one of it one dish let it be Potato with post and when it is served by waiter to the family they after eating some portions of it find that the masala part of this curry has not been cooked well and it is not tasty.

At this juncture the senior waiter needs to take decision. As some junior waiters during that time find it very difficult to manage and hence forth senior waiter came and he took away entire curry from there table. Also parts of the curry which has been served in their plates also removed and then there is assurance that within 10 minutes new curry will be from kitchen. In the mean time the senior person told the waiter that they have enough varieties of curries as from there dish it is evident that there are mutton rogan josh, chicken butter masala as well as egg curry so he said not to do that curry again and the waiter obliged to this as well as provide assurance to the person that the bill of that badly cooked curry will not be added and this means that it is according to the customer satisfaction and what the customer wants.

It works in two ways for customer. First the immediate removal of badly cooked curry from the plate and from the table provide sense that what customer wants is dealt directly at the point of action. It stops the customer from being angry and also while at the table being angry is not good as it provides more and more negativity to the reputations of restaurant as well as for the hotels. So, it stops all of a sudden. Then, suo motto the waiter told customer while they are on the table and before payment of bill that the price of this curry which is not tasted good should not be included in the billing and that makes customer happier.

Why Your Restaurant Needs An Integrated Guest CRM System


So in both ways customer feels satisfied as at the first instance from one badly cooked food entire order of dishes could have been gone to waste due to all of its psychological thought process which is stopped all of a sudden due to removal of badly tasted dish from the table as well as then while considering that the price of this wasted food will not be included in the main bill and this makes entire human psychology to work better and in healthier and more proficient manner.

Restaurant business deals with foods and it deals with normal human psychology and for this it is important to understand how human psychology works and in which way it can move on and it is not bad to accept the fault whenever there. It is important to accept the fault at the first instance. All of these deals with reputation management and with proper and faster working of human resources and dealing with psychology of mind we can find more and more improvements in dealing with its performance management and customer relationships management towards betterment for organization as a whole.

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