Google My Business is free of cost. It is from Google. Google is boss of internet. It provides Google My Business to business. It provides a subdomain of your business.
Google name is attached with sub-domain. You need a Google account to create Google My Business. They you need to authenticate yours location with Google.
Google My Business location authentication
Google will send an envelope to yours location. If you have a hotel then provide the location of yours hotel. Write correct address. Google will soon send you an envelope on the assigned address. Write down correct address. With three weeks you will receive a sealed envelope.
Open that sealed envelope. You will have one time number. Then write down that number into Google My Business. Location of yours business is now authenticated. Google now find that it is a true business. Its location is true too. Google will then index yours business.
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Google 2-Factor Authentication
Google My Business accepts one phone number. For security enable two-factor authentication for yours Google Account. Enforce Code from Google Authenticator.
Enable mobile phone two-factor authentication. Suppose yours Google Authenticator app is lost. Then SMS from phone can save yours day. It is all about uploading images.
Daily uploads information about yours business. Google is fond of images. Do upload from time to time. Provide information about events. Take screenshots.
Google My Business fond of uploading of images regularly
Upload to Google My Business. Google urges businesses to upload videos, photos. Customers can post multimedia contents.
Fill every possible information. Fill up the services and amenities you are providing. For example, free WiFi, free swimming pool, complementary breakfasts and so on. During Covid-19 times provide sanitization and yours fight against cleaner room.
From time to time Google provide questionnaires. You should answer those in time. Google suitably updates this information. Google My Business is free. Its subdomain is free of cost. It has one insight tab. It is like Google Analytics for website. Furthermore, it automatically showcases yours property in Google Maps.
Google My Business automatically update correct location information.
When people search for it shows correct information. Images added through Google My Business appear in maps. In this way people searching information about your property. It authenticates yours property. It empowers customers. Furthermore, it increases brand equity.
People post images and videos. It increases brand loyalty. You can post detailed information about yours property. This can be in the form of Hotel, resort, food, restaurant, swimming pool, travel agent, free car park, marriage celebrant, car rental service and so on.
You can provide yours service areas. Like location such as Puri, Odisha, India. Then provide open hours. If opens all the time, then go for 24 hours. You can edit these at any point of time. You can provide online operating hours, kitchen hours. Furthermore, you have the option to add special hours.
Google My Business showcases Covid-19 safety standards
If yours hotel properties have in house restaurant. Add menu items, screenshots. In services, you can add different services. In hotel attributes you can add property details and hotel details. Health and safety comes with the following areas.
- Enhanced cleaning
- Enhanced cleaning of common areas
- Enhanced cleaning of guest rooms
- Commercial-grade disinfectant used to clean the property
- Employees wear masks, face shields and/or gloves
- Employees trained in COVID-19 cleaning procedures
- Employees trained in thorough hand-washing
Personal protection against Covid-19 security measures comes up with the following points.
- Masks required on the property
- Hand-sanitiser and/or sanitising wipes in common areas
- Masks and/or gloves available for guests
- In-room hygiene kits with masks, hand sanitiser and/or antibacterial wipes
You can add Covid-19 responder policy, food safety responder policy, internet, food and drink. You can add policies like smoke-free property and all-inclusive property. If your business nearer to sea beach then add beach access. Can add recreation like bicycle hire.
Google My Business showcases services and conveniences provided by Hotel
Services and conveniences provides by hotel staffs. In services, you can add the following elements.
- Baggage storage
- Concierge
- Grocery shop
- Currency exchange
- Lift
- Front desk – 24-hour
- Full-service laundry
- Social hour
- Wake-up calls
From time to time Google provides additional features. Google also fully depends on correct and authentic information. With clear address and location Google provides real time information. With OTP you will receive at yours original location. This means yours location is now completely authenticated.
If you have an organization or property then authenticate and upload images and videos and the rest will Google do it for you. It is free. Try it. It is one of the best SEO tool. The Full form of SEO is search engine optimization.
