Greensboro, N.C. (July, 2012)

There is a new face of No nonsense. She is stylish yet practical, has her finger on the pulse of the latest trends, and is seen by millions of women as someone to turn to in the event of a fashion crisis. Her name is Jill Martin and she will be assisting No nonsense this fall with educating women on how to wear the brand’s new colourful and high-impact tights and leggings through several exciting initiatives.

As the new brand ambassador, Jill will be featured in a series of online vignettes that show women how to wear the latest trends that include coloured tights and essential leggings. She will also be active on social media, providing fashion tips via Twitter and will be featured in a Facebook contest where a winner and her friend will meet Jill in NYC for a shopping spree and lots of great style advice.

“I’ve always been a fan of No nonsense as they are a brand that is available to everyone, is easy to wear and even easier to find. I am really loving the new look of the brand and all the new products,” said Jill Martin. “It’s always exciting when an established company remakes itself and I’m happy to be a part of it. The new tights and leggings are on-trend and very high quality without breaking the bank. They’re just my type of product!”

We made the easy decision to ask Jill to work with us because she exemplifies the No nonsense woman,” said No nonsense Marketing Director Andrea Angelo. “She is stylish, modern and knows how to make the most out of every outfit in her closet without spending a fortune. We know our customers will relate to Jill and see her as someone they can look to for fashion advice like a trusted friend.”

Not just a fashion expert, Jill is also an Emmy Award-winning TV personality and co-author of the New York Times bestselling style guide “I Have Nothing to Wear!” She is also the New York Correspondent for Access Hollywood.

About No nonsense®

No nonsense is a leading legwear brand in the United States offering a wide variety of tights, leggings, socks and hosiery, with 90 per cent of its products made here in the USA. Ninety-four per cent of consumers familiar with the No nonsense brand, and more than thirty million wear the brand regularly. Headquartered in Greensboro, NC, No nonsense is a division of Kayser-Roth Corporation, a leading marketer and manufacturer of branded, licensed, and private label

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