The emergence of Android OS of Google has been phenomenal as it is challenging Apple iOS and Android is now been use by prominent device manufacturers and it is constantly updated. It is the fastest growing Operating System and it is most popular. It has the most developer friendly applications and environment with most reliable operating system attendance. It has a greater significant mobile user population and it is on the rise day to day and also most of the popular marketing platforms are not using it for their popularity with many schemes and associations. The most popular and also various configurable options between wide array of hardware features make it very much nearer to most used OS and it is being constantly supported and promoted by these manufacturers due to this wonderful free to use of this OS. Android Inc. was first acquired by Google back in 2005. At that time there was wide array of discussion between many writers and reviewers that Google will soon launch its native mobile phone and will be in to the vast competition of mobile units. With due coarse of time it does prove that it is not correct though. The analyst’s failed to understand the marketing strategy and the techniques which Google always prefers is that of to be able to stay with most of the OS and mobile environment. As with the case study of Google, as it wants to stay whichever OS and the components the user employed and with it starts the most memorable journey and one of the best marketing acumen and of coarse Kotler would be proud of such marketing entrepreneurship.
Then, Android was built from the start though the basic premises and the skeleton remains and then it has been from the start with the concept in the mind and the goal clearer with each vision it is being considered as to be open OS. The first Android phone which was for the first time introduced in the marker through HTC named as HTC Dream and widely conceived as G1 , then with the increasing popularity and backed by Google several other manufacturers follow the suit and it is now the reality with its open platform and brilliant hardware support and other OS environments related to applications and other capable environments , it is now the most popular platform as we have seen the slow and the steady decline of Nokia and its Symbian platform through Anna , Belle and now Asha and it is for sure that it does make the widest competition and with it Microsoft updated its Windows Mobile through popular Mango updates and also Apple and Nokia Symbian have all gone in the express way state and others mobile companies follow the trend and does make the competition really sweet for the consumer. Though on the price font nothing has changed due to the hardware control and the design and the device innovations stay with the age old manufactures maybe this is not the sole reason for this, it could have been the slow down of the economy and not reappearance of it may be the major source for concern. Android OS is free and it is based on Linux and though with some modifications that are justified due to the powerful management and many a times optimized for consumer need and demands and sometimes it is optimized and well equipped for vendors hardware and software environment managements. The Application Frame work layer has been fantastic and it does work with real good reasons and ambitions and it is well equipped to be adoptable to different environments and hardware vendors.
Android versions are on the name of custom and traditions have been named after the desserts and it does give us some of the smarter smile with its name as that of Cupcake, Cream Sandwich, and Jelly Bean and so on.
With the good spirit in keeping with that of the traditions of openness and to help others to build APIs so that most of the applications will run it in smooth and without any somewhat so called compatible issues it had released its software development kit to open so that web developers can built their application in these platforms. The most popular and the most sought after convenience of Android device is root of the device and with it one can gain access to system’s protected feels and due to this marking functionality of this device and with it your device can be mostly configured to work to its highest capacity, this function is similar to jailbreak functionality of iOS from Apple. What gains Android the most is first and the foremost it is backed and promoted by Google the search giant and the second most is it is open and so that then comes the third point is that due to this openness it has wide fan following and also good number of forums where it is being constantly updated though some of the most widely and popular application Eco-system. One nagging on this could have been since Google allows to extract .apk file as this installs the applications on Android on your phone and so that in the subsequent times many applications can be free with this technique and this is realty hard for the developers of apps who are making it for money, though it is badly for them but it is a smart good idea for users who can use the paid apps if they do not want to pay for it fro free and this is just fantastic with it. Android also follows here the principal of open and free and this is justified.
One difficult problem that may arise or not arise with Android I do not know the correctness but can be some somewhat difficulty is that how to attend with such large number of mobile users using different class of Android devices and if the compatibility issues does happen then it can be very difficult and also many a times theses issues can have with some specific mobile handsets though these types of colossal problems may not happen but it is also advisable to Google to see the hardware specifications and also try to not to go for many kind of different hardware specifications as it could led to some sort of compatibility issues if at all at one day the entire web and the communications system goes change and a completely over all then it can have the situations , when if anything not so compatibility issues there and the hardware manufacturers unable to solve it then it can have the colossal challenge. It can be called as Android fragmentation but in support of this several developers also with the hope that the most prominent with Android is application Eco-system and it does not change or it has the similar place mechanic attached with it. Android does provide the back ward compatibility with its older OS and so that it will not be facing any sort of issues attached with it and this is the good new and it does apparent that Google has been prepared with this and it does make the decision of it through per-emptive ideas and suggestive gestures.